A recent report released by Attributor has Google with a 56.5% share of the display ad serving market. In a very distant second place is Yahoo with 9.7% share. Google's DoubleClick which services a great deal of premium web publishers stands at 30.7%. Google's Adsense which powers the majority of the smaller long-tail web properties delivers 25.8% of the wbe's ads.
For larger sites with over 1MM Monthly Unique Users, DoubleClick has a 36% share, a nearly 3x share advantage over its nearest non-Google competitor, Yahoo. Together, AdSense and DoubleClick capture 54% of this segment.
For smaller sites with less than 1MM Monthly Unique Users, AdSense has a 38% share, a more than 7x share advantage over its nearest competitor, ValueClick. Together, Google and DoubleClick capture 60% of this segment.
DoubleClick share is strongest on Automotive sites (58%), whereas AdSense rules Blog sites (40%). Yahoo is strongest on Health sites (13%).
The crazy thing is that Google has even lost overall market share since Attributor came out with their last report in January. Google's AdSense and DoubleClick accounted for 69.7 percent share, which is more than a 13 point drop.
The biggest winner was Revenue Science which is a behavioral targeting network located in Santa Barbara, California. Last report they were no where to be found, now they are in fourth place smashed between Yahoo and AOL with 6.7% percent of the market.
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